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2min chapter
Making UX a core part of product decisioning in a growing organisation | Luky Primadani (BCG X, ex-FlixBus)
Product with Panash
Introduction
The chapter emphasizes the need to start with a bottom-up approach to introduce UX concepts in organizations, focusing on demonstrating value and leading by example. It also highlights the importance of having the right mindset for research and viewing research as a disciplined practice.
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