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18min chapter
Making UX a core part of product decisioning in a growing organisation | Luky Primadani (BCG X, ex-FlixBus)
Product with Panash
Evolution of UX Practices at Flixbus: Challenges and Growth
An interview with a senior UX designer and researcher at Flixbus discussing the growth and organization of the UX team, methodologies and tools used for user research, challenges of knowledge management, integration of UX practices within the organization, and the evolution of UX maturity. The chapter delves into communication strategies, involvement of various teams in user research, external knowledge sharing through meetups, and the challenges of influencing management and stakeholders towards a user-centered approach.
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