The Food Chain
Why we love noodles
Mar 6, 2025
Varun Oberoi, the Vice President and Head of Marketing at Nissin India, dives into the fascinating world of instant noodles. He discusses the historical journey of noodles from ancient China to modern-day Japan, where ramen became iconic. Oberoi highlights the booming global demand, particularly in rural India, and addresses the shift towards healthier options in instant noodles. He also tackles the perception of instant noodles as meals vs. snacks and illuminates the balance between taste and health in a rapidly changing market.
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Quick takeaways
- Noodles have a complex history rooted in ancient China, influenced by trade along the Silk Road and cultural interactions worldwide.
- The invention of instant noodles transformed meal accessibility post-war, creating a global industry that faces evolving health perceptions and consumer demands.
Deep dives
The Cultural Significance of Noodles
Noodles have a rich history that transcends cultures, with origins traced back to ancient China. They are defined not just by shape but by the fundamental ingredients of flour and water, a definition shared by both Chinese and Italian traditions. The connection between noodles and trade is highlighted by the impact of the Silk Road, influencing culinary practices across Asia, Europe, and beyond. This exchange continues to facilitate the evolution of noodle dishes, showcasing how food traditions adapt and grow through cultural interaction.
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