Varun Oberoi, the Vice President and Head of Marketing at Nissin India, dives into the fascinating world of instant noodles. He discusses the historical journey of noodles from ancient China to modern-day Japan, where ramen became iconic. Oberoi highlights the booming global demand, particularly in rural India, and addresses the shift towards healthier options in instant noodles. He also tackles the perception of instant noodles as meals vs. snacks and illuminates the balance between taste and health in a rapidly changing market.
Noodles have a complex history rooted in ancient China, influenced by trade along the Silk Road and cultural interactions worldwide.
The invention of instant noodles transformed meal accessibility post-war, creating a global industry that faces evolving health perceptions and consumer demands.
Deep dives
The Cultural Significance of Noodles
Noodles have a rich history that transcends cultures, with origins traced back to ancient China. They are defined not just by shape but by the fundamental ingredients of flour and water, a definition shared by both Chinese and Italian traditions. The connection between noodles and trade is highlighted by the impact of the Silk Road, influencing culinary practices across Asia, Europe, and beyond. This exchange continues to facilitate the evolution of noodle dishes, showcasing how food traditions adapt and grow through cultural interaction.
Ramen: A Japanese Culinary Icon
Ramen has evolved into an iconic Japanese dish, shaped primarily by historical interactions between Chinese immigrants and local Japanese cuisine in the late 19th and early 20th centuries. It originally incorporated Chinese noodle recipes, later localized and enriched by various Japanese ingredients and flavors. The post-World War II era catalyzed ramen's rise in popularity due to the influx of wheat flour and the growing cultural appreciation of the dish. Its fundamental components revolve around the balance of broth, noodles, and toppings, allowing for a continuous innovation within its culinary framework.
The Rise of Instant Noodles
Instant noodles emerged as a solution to food shortages in post-war Japan, invented by Momofuku Ando, who sought to make reliable and quick meals accessible. The innovation flourished into a multi-billion-dollar industry, with global consumption reaching staggering numbers, particularly among younger audiences. However, health perceptions challenge the instant noodle industry, as they are often marketed as quick snacks rather than complete meals, prompting companies to create healthier product versions. As flavors diversify and online accessibility increases, instant noodles are becoming more integrated into daily diets, reflecting modern consumer preferences.
What makes a noodle? Is it the shape? The ingredients?
In this programme Devina Gupta explores the history of noodles, tracing their origin back to Third-Century China. She finds out how they came to be eaten in so many different ways in so many different places.
Devina enjoys a Tibetan-influenced noodle dish in Delhi’s Monastery Market, a long-time home of Tibetan restaurants and businesses in India. She hears how noodles were one of many foods to travel the silk trading routes in the region.
Jen Lin-Liu, author of ‘On the Noodle Road: From Beijing to Rome with Love and Pasta’, tells Devina about the earliest mention of noodles in historical documents. Frank Striegl in Tokyo, who runs the blog ‘5AM Ramen’ picks up the story, explaining how noodles travelled from China to Japan and became ramen – one of Japan’s iconic dishes today.
In 1958 dried instant noodles were invented in Japan. Devina speaks to Varun Oberoi of Nissin India, to hear about the opportunities and challenges facing the instant noodle company today.
Presented by Devina Gupta.
Produced by Beatrice Pickup.
(Image: noodles dangling from chopsticks above a bowl. Credit: Getty Images/ BBC)
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