2min chapter

The Food Chain cover image

Why we love noodles

The Food Chain

CHAPTER

The Rise of Instant Noodles: A Global and Local Perspective

This chapter explores the booming global consumption of instant noodles, with a focus on the 120 billion servings consumed in 2023, particularly in India's rural areas. It also highlights the appeal of instant noodles among younger consumers and captures the lively culture of noodle shops in Delhi.

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