App Marketing by App Masters How We DOUBLED Trial Conversions with This Simple Paywall A/B Test (14-Day Case Study)
May 20, 2025
Discover how a simple paywall adjustment doubled trial activations, unlocking new revenue potential. Learn about the art of user priming and its impact on customer sentiment. Hear insights on enhancing user experience through goal-based personalization, making app navigation clearer and more intuitive. Plus, explore the impressive uptick in user engagement and retention following strategic A/B testing. These actionable strategies are perfect for anyone aiming to refine their app's performance!
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Prime Users Before Paywall
- Add primer screens before your paywall to set user expectations and reassure them about the trial nature and cancellation notifications.
- This simple addition doubled trial activations and increased trial-to-paid conversions.
Transparency Builds Trust
- Transparency about trial cancellation reduces early cancellations and builds user trust.
- Users feel better about the app when reassured they can easily cancel, improving retention.
Use Goal-Based Personalization
- Simplify app content by grouping features based on user goals rather than random selection.
- Personalize by featuring "made for you" sections aligned with onboarding user preferences to boost engagement.