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How We DOUBLED Trial Conversions with This Simple Paywall A/B Test (14-Day Case Study)

App Marketing by App Masters

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Enhancing Paywall Conversions Through User Priming

This chapter explores the implementation and outcomes of an A-B test on a paywall feature in an app, focusing on user priming techniques. The speakers detail how transparency and reassurance led to increased trial activations and paid subscriptions, enhancing customer sentiment during the testing phase.

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