Uncomfortable with Jeffrey Gabriel Broker Brooke Hernandez on Selling Million-Dollar Domains and Overcoming Objections | Saw.com
Feb 7, 2024
Brooke Hernandez, domain broker at Sawcom, shares her decade-long journey in the domain brokerage world. She discusses debunking myths about domain investments, the emotional rollercoaster of leaving Uniregistry after its acquisition, and the camaraderie in the industry. Topics also include negotiating domain purchases, selling high-priced domains including one featured in a Coca-Cola ad campaign, and interesting domain sales and acquisitions.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 5min
Working Together at Domain Advisors
05:20 • 13min
Excitement, Preparation, and Uncertainty Before the Pandemic
17:56 • 2min
Understanding Customer Objections and Addressing Them Effectively
19:47 • 21min
Negotiating Domain Purchases
40:18 • 10min
Selling High-Priced Domain Names and Their Inclusion in a Coca-Cola Ad Campaign
50:46 • 2min
Domain Name Sales and Acquisitions
52:24 • 10min