Uncomfortable with Jeffrey Gabriel
Broker Brooke Hernandez on Selling Million-Dollar Domains and Overcoming Objections | Saw.com
Feb 7, 2024
Brooke Hernandez, domain broker at Sawcom, shares her decade-long journey in the domain brokerage world. She discusses debunking myths about domain investments, the emotional rollercoaster of leaving Uniregistry after its acquisition, and the camaraderie in the industry. Topics also include negotiating domain purchases, selling high-priced domains including one featured in a Coca-Cola ad campaign, and interesting domain sales and acquisitions.
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Quick takeaways
- Highlight the importance of a strong domain name for establishing a brand and credibility, taking into account changing search engine algorithms and SEO benefits of an aged domain.
- When faced with budget constraints, gather more information about funding and explore alternatives such as payment plans or equity options to align interests and find a solution.
Deep dives
Emphasizing the value of a strong domain name
When faced with the objection of hand-registering a domain or relying solely on SEO, the response is to highlight the importance of a strong domain name for establishing a strong brand and credibility. This includes mentioning the changing algorithms of search engines like Google, the SEO benefits of an aged domain, and the potential cost and competition of SEO efforts. Additionally, discussing the branding and marketing potential of a good domain name can further highlight its value.
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