Brooke Hernandez

Brooke Hernandez, domain broker at Sawcom, shares her decade-long journey in the domain brokerage world. She discusses debunking myths about domain investments, the emotional rollercoaster of leaving Uniregistry after its acquisition, and the camaraderie in the industry. Topics also include negotiating domain purchases, selling high-priced domains including one featured in a Coca-Cola ad campaign, and interesting domain sales and acquisitions.