The Agents of Change Digital Marketing Podcast
How to Breathe Life into a Flatlined Paid Search Campaign with Andrew Percey
Jan 3, 2024
Andrew Percey, PPC expert from Prometheus PPC, shares strategies on revitalizing stagnant paid search campaigns, the impact of AI on ad messaging, and optimizing conversions through ad targeting and landing page content. Learn actionable insights to transform underperforming campaigns into successful powerhouses.
31:29
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Quick takeaways
- Reviving a flatlined PPC campaign requires addressing internal neglect and external factors like market changes.
- Results in Google Ads campaigns typically improve after 2-3 months with consistent monitoring, experimentation, and optimization.
Deep dives
Reasons for Performance Plateau in Google Ads Campaigns
When Google Ads campaigns flatline, there can be external factors like market changes, evolving customer expectations, and constant Google platform updates that impact performance. Internally, neglecting campaign management, lack of experimentation, failure to adopt new features, and technical issues such as inaccurate conversion tracking can hinder progress.
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