How to Breathe Life into a Flatlined Paid Search Campaign with Andrew Percey
The Agents of Change Digital Marketing Podcast
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Revitalizing Stagnant Paid Search Campaigns
This chapter explores the strategies for revitalizing flatlined paid search campaigns, encompassing the importance of continuous monitoring, strategic adjustments, and adaptation to external and internal factors. It provides insights on optimizing conversion tracking, structuring campaigns effectively, and leveraging smart bidding algorithms for successful outcomes.
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