The Agents of Change Digital Marketing Podcast cover image

How to Breathe Life into a Flatlined Paid Search Campaign with Andrew Percey

The Agents of Change Digital Marketing Podcast

CHAPTER

Exploring the Impact of AI on Paid Search Campaigns

Exploring the impact of AI tools like chat GPT and BARD on enhancing ad messaging and ad relevance in paid search campaigns, while also discussing the effectiveness of Google's smart bidding algorithm in optimizing ad performance.

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