The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 793: The 10-Point Checklist For When You Sell Your Company with David Frankel Managing Partner at Founder Collective and SaaStr CEO and Founder Jason Lemkin
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Mar 12, 2025 
David Frankel, Managing Partner at Founder Collective with a wealth of experience in founding and investing, shares his hard-earned insights on selling companies. He admits past exits were sometimes mistakes, making his advice particularly compelling. Key topics include the 10-point checklist founders should follow, the importance of transparent communication with stakeholders, and the role of bankers during negotiations. The discussion also delves into the emotional challenges of sales and strategic considerations in B2B mergers and acquisitions.
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Be the Solution
- Understand buyer motivations in M&A discussions.
- Companies buy to solve problems; position your company as the solution.
Founder Collective's Success with The Trade Desk
- Founder Collective invested in The Trade Desk, leading two rounds and owning 20%.
- This investment, spearheaded by Eric Paley, resulted in significant returns, demonstrating a successful seed investment strategy.
Olo's Missed Acquisition and Subsequent Growth
- David Frankel regrets many past company sales, including Olo, where a $100 million offer from PayPal fell through.
- Despite initial disappointment, Olo's continued growth led to greater success, highlighting the potential upside of forgoing early acquisition offers.