The Art of Selling Online Courses
[CASE STUDY] How Andy Made $72,000 in Coaching Revenue in 1 week WITHOUT Any Calls
Jan 10, 2025
Andy Morgan, a renowned nutrition and training coach with over 2,000 clients, shares how he generated $72,000 in just one week without hopping on sales calls. He reveals his controversial 'no phone' policy and effective email strategies that drew clients in. Andy also discusses the importance of data-driven decisions for both fitness results and business success. Listeners will learn about the psychology behind New Year's resolutions and how to build trust through consistent content, making this a goldmine for aspiring coaches.
54:08
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Quick takeaways
- Implementing a 'no phone' communication policy significantly improved client satisfaction and reduced miscommunication, enhancing overall coaching experience.
- Transitioning from low-priced courses to high-ticket coaching proved economically beneficial, enabling greater financial success with fewer clients through personalized service.
Deep dives
The Impact of Communication Standards
Banning customers from emailing while on their phones proved to be a significant decision for enhancing communication. This restriction led to a dramatic reduction in the frequency of miscommunication, which was a major source of client dissatisfaction. The speaker noted that sloppy communication often occurred when clients used their phones, prompting this policy. By establishing a clearer boundary around communication, the speaker aimed to improve overall client experience and minimize the chances of misaligned expectations.
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