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[CASE STUDY] How Andy Made $72,000 in Coaching Revenue in 1 week WITHOUT Any Calls

The Art of Selling Online Courses

CHAPTER

Understanding Consumer Behavior Around New Year's Resolutions

This chapter explores the psychology of New Year's resolutions, emphasizing the dip in self-improvement motivation during the holiday season. The discussion highlights strategic adjustments in marketing coaching services, aligning their reopening with the post-holiday mindset shift toward self-improvement.

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