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Creative App Marketing Strategies — Cliff Weitzman, Speechify
Apr 27, 2022
38:03
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Quick takeaways
- Speechify targets niche markets like dyslexia, ADHD, and low vision for user growth.
- Innovative marketing includes social media, humor, and engaging comedians for brand building.
Deep dives
Cliff Weitzman's Personal Journey and Inspiration for Speechify
Cliff Weitzman, the founder of Speechify, shares his personal journey of overcoming dyslexia and creating Speechify to help himself learn by having text read aloud. Growing up with dyslexia and struggling with reading, Cliff's father recorded audiobooks for him, sparking his lifelong passion for audiobooks. Using this experience, Cliff developed a text-to-speech tool to scan and convert physical books into audiobooks, which later evolved into the creation of Speechify.
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