3min chapter

Sub Club by RevenueCat cover image

Creative App Marketing Strategies — Cliff Weitzman, Speechify

Sub Club by RevenueCat

CHAPTER

The Dollar Shave Club Ad

The ad was one of the top 10 ads running on YouTube, driving downloads from mobile apps. The only apps in that category that were not us were gaming apps coming from YouTube. We had been running ads on Facebook and Instagram for a while before that to our iPhone app. And that ad was the first ad that worked on YouTube.

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