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Creative App Marketing Strategies — Cliff Weitzman, Speechify

Sub Club by RevenueCat

CHAPTER

The Advantages of Keeping Your Content in House

Marketing is so hard because turn rates are so high, like you're not going to get. You need a content advantage or like a brand advantage and I don't think just outsourcing that to somebody to tell me like, make ads for me. And again, we're just very frugal. Like I'm not going to pay a margin of ads to agency. Even our YouTube channel is in house. We have a stable, really strong editors who do all the editing. So I shoot with, you know, a teammate for two hours on a Sunday. That's the video for the week and it gets shot instead of hiring an external agencylike God forbid we hire an external engineer

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