Creative App Marketing Strategies — Cliff Weitzman, Speechify
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How Spotify and Netflix Moved Out in Concentric Circles
Clifford: When I was a student, I got provisioned a bunch of different pieces of software to help me with dyslexia and they all were horrible. He realized pretty quickly that if you want to build something that actually makes an impact, selling to educational institutions is not the way to do it. Cliff: So instead, what I'm going to do isI'm going to build a powerful megaphone so everybody will learn about speechify. And if you happen to have a friend with Dyslexia, you will tell them about it. This happens all the time. It's amazing because I don't have any college in most part. In my case, they pay
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