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Dr. Benjamin Hardy: Scale Your Business 10x Faster with This Proven Framework | Entrepreneurship | E361

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Jul 28, 2025

Guest

Benjamin Hardy

Dr. Benjamin Hardy is an organizational psychologist and the co-founder of Scaling.com, renowned for helping entrepreneurs achieve rapid growth. In this discussion, he reveals the power of setting seemingly impossible goals to spur creativity and ambition. Hardy outlines his three-step scaling framework, emphasizing the necessity of letting go of limiting identities for achieving 10x growth. He also highlights the importance of simplifying business operations and finding ‘Super Whos’ to accelerate growth, making a compelling case for a transformative mindset in entrepreneurship.

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insights

INSIGHT

Why 10X Is Easier Than 2X

10x growth is easier than 2x growth because you keep only the best 20% of what you do.
Smaller goals force slight tweaks; bigger goals force entirely new, more efficient pathways.

insights

INSIGHT

Reframe Your Past

The present controls how we interpret the past, which affects our future mindset.
Reframing past hardships with gratitude fosters a healthy, purposeful mindset.

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ADVICE

Set Impossible, Urgent Goals

Set impossible goals and tighten deadlines to force breakthrough thinking and discard ineffective paths.
Avoid solving intermediary steps; focus on the ultimate goal to find efficient solutions.

Get the Snipd Podcast app to discover more snips from this episode

Scaling Ambitions: The Journey to Exponential Growth

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Setting Ambitious Business Goals

23:56 • 6min

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Scaling Strategies for Ambitious Growth

30:04 • 21min

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Navigating Business Complexity with Simplicity

50:40 • 6min

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Unlocking Ambitious Business Growth with Strategic Accountability

56:14 • 2min

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Scaling Businesses: The Path to Achieving Impossible Goals

58:32 • 2min

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Unlocking the Secrets of Profitable Scaling and Goal Setting

01:00:19 • 4min

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#211

• Mentioned in 63 episodes

The Gap and The Gain

The High Achievers' Guide to Happiness, Confidence, and Success

Dan Sullivan

Benjamin Hardy

This book introduces the concept of 'The Gap and The Gain', developed by Dan Sullivan, which helps high achievers understand why they are often unhappy despite their accomplishments. It explains that measuring oneself against an ideal (the Gap) leads to dissatisfaction, while measuring against past achievements (the Gain) fosters happiness, gratitude, and motivation. The book is a masterclass on positive psychology, healthy relationships, mental well-being, and high-performance, offering practical advice on how to shift focus to appreciate progress and achieve greater fulfillment and success.

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• Mentioned in 46 episodes

10X Is Easier Than 2X

Dan Sullivan

Benjamin Hardy

#218

• Mentioned in 63 episodes

Who Not How

Dan Sullivan

Benjamin Hardy

In 'Who Not How', Dan Sullivan and Dr. Benjamin Hardy introduce the 'Who Not How' framework, which challenges the traditional 'how' mindset by encouraging readers to ask 'who' can help achieve their goals. This book teaches how to delegate tasks effectively, find experts who can handle specific challenges, and create transformational relationships. By adopting this mindset, readers can free up time, build supportive teams, and achieve their biggest goals while maintaining personal freedom and reducing burnout.

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Man's Search for Meaning

Viktor Frankl

The book is divided into two parts. The first part recounts Frankl's harrowing experiences as a prisoner in Nazi concentration camps, including Auschwitz, between 1942 and 1945. He describes the inhumane conditions and the psychological and emotional struggles of the prisoners. The second part introduces Frankl's theory of logotherapy, which posits that the primary human drive is the search for meaning, rather than pleasure. Frankl argues that meaning can be found through three main avenues: work (doing something significant), love (caring for another), and suffering (finding meaning in one's own suffering). The book emphasizes the importance of finding purpose and meaning in life, even in the most adverse conditions, as a key factor in survival and personal growth.

#417

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Good Strategy/Bad Strategy

The Difference and Why It Matters

Richard Rumelt

In *Good Strategy/Bad Strategy*, Richard Rumelt clarifies the distinction between effective and ineffective strategies. He argues that a good strategy is a specific and coherent response to overcoming obstacles, harnessing power where it will have the greatest effect. Rumelt debunks elements of 'bad strategy' such as equating goals, motivational slogans, and financial targets with actual strategy. He introduces the 'kernel' of strategy, which includes a diagnosis of the challenge, a guiding policy, and coherent action. The book uses diverse examples from business, nonprofit, and military contexts to illustrate these concepts and emphasizes the importance of analytical rigor and focused effort in strategy development.

#1921

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Don't Believe Everything You Think

Why Your Thinking Is the Beginning & End of Suffering

Joseph Nguyen

This book by Joseph Nguyen explores the root cause of all psychological and emotional suffering and offers a new paradigm for understanding the human experience. It provides tools and insights to help readers become unaffected by negative thoughts and feelings, experience unconditional love and joy, and break free from self-destructive habits. The book emphasizes that suffering is optional and that an expansion of consciousness is necessary to solve problems that cannot be addressed with the same level of consciousness that created them. It includes new chapters, journaling prompts, and contemplative exercises in the expanded edition.

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The 7 Habits of Highly Effective People

Stephen R Covey

This book, first published in 1989, outlines seven habits that are designed to help individuals become more effective in their personal and professional lives. The habits are grouped into three categories: Private Victory (habits 1-3), Public Victory (habits 4-6), and Renewal (habit 7). The habits include being proactive, beginning with the end in mind, putting first things first, thinking win-win, seeking first to understand and then to be understood, synergizing, and sharpening the saw. Covey emphasizes the importance of personal integrity, effective time management, empathetic communication, and continuous self-improvement.

#4487

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Science of Scaling

Mark Roberge

After achieving massive success as a renowned author, Dr. Benjamin Hardy knew he was destined for more. Leaving behind a profitable collaboration with his co-author, he focused on mastering the art of scaling a business. As the co-founder of Scaling.com, he has helped top performers transform their strategies and unlock next-level growth in entrepreneurship. In this episode, Benjamin discusses the power of setting impossible goals and reveals his three-step scaling framework, designed to help entrepreneurs grow 10 times faster than they ever imagined.

In this episode, Hala and Benjamin will discuss:

(00:00) Introduction

(02:27) His Career Journey and Identity Shifts

(06:11) Building a Mindset for Future Success

(08:13) Scale Faster: Why 10X Thinking Beats 2X Goals

(12:46) The Biggest Blockers to Scaling Your Business

(14:44) The Power of Setting Impossible Goals and Deadlines

(27:45) Benjamin’s Framework to Scale Faster as a Founder

(36:12) Finding Your “Super Whos” for Business Growth

(42:17) Simplifying Your Systems to Scale Your Impact

(48:27) Letting Go of Identities to Embrace 10x Growth

(51:55) How Entrepreneurs Can Leverage Scaling.com

Dr. Benjamin Hardy is an organizational psychologist and the co-founder of Scaling.com, a performance-based training program designed for fast-growth companies. As a bestselling author, his books, including 10x Is Easier Than 2x, have sold millions of copies worldwide. His latest book, The Science of Scaling, offers entrepreneurs a powerful framework to achieve 10x growth by setting impossible goals and aligning with their future selves.

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Resources Mentioned:

Benjamin’s Book, The Science of Scaling: bit.ly/TheScienceofScaling

Benjamin’s Book, 10x Is Easier than 2x: bit.ly/10xIsEasierthan2x

Benjamin’s Book, Who Not How: bit.ly/Who_NotHow

Benjamin’s Book, The Gap and the Gain: bit.ly/TheGapandtheGain

Benjamin’s Audiobook: scaling.com/audiobook

Benjamin’s Website: benjaminhardy.com

YAP E206 with Benjamin Hardy: bit.ly/YAP-apple YAP E260 with Benjamin Hardy: bit.ly/YAP-BHapple

The 7 Habits of Highly Effective People by Steve Covey: bit.ly/7Habits_EffectivePeople

Good Strategy Bad Strategy by Richard Remelt: bit.ly/_GoodStrategy_BadStrategy

Man's Search for Meaning by Viktor Frankl: bit.ly/Search_for_Meaning_

Don't Believe Everything You Think by Joseph Nguyen: bit.ly/DontBlieve_YouThink

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Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Passive Income, Online Business, Solopreneur, Networking

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