The Graham Cochrane Show
3 lessons from Alex Hormozi's big content strategy shift
May 21, 2024
Alex Hormozi, a popular content creator, discusses his shift to long-form, unedited content for business. The podcast explores the importance of creating tailored content for target customers rather than chasing views. Emphasizing authenticity and value over editing, the discussion highlights the benefits of focusing on engagement and conversion for successful content marketing.
32:46
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Tailor content to target customer needs for genuine engagement.
- Prioritize trust-building long-form content over flashy edits for connection.
Deep dives
Optimizing Content for Target Customers
Creating content tailored specifically for your target customer, rather than aiming for high views or downloads, is crucial. The focus should be on solving the burning questions and problems that your ideal customer faces, using language and analogies that resonate with them. By envisioning a real person as your audience, you can make content that directly addresses their needs and desires, ultimately driving them to engage with your offerings. Quality over quantity is key, ensuring your content builds trust and connection with the right audience.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
