The Graham Cochrane Show 3 lessons from Alex Hormozi's big content strategy shift
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May 21, 2024 
Alex Hormozi, a popular content creator, discusses his shift to long-form, unedited content for business. The podcast explores the importance of creating tailored content for target customers rather than chasing views. Emphasizing authenticity and value over editing, the discussion highlights the benefits of focusing on engagement and conversion for successful content marketing.
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Cochrane's Content Shift
- Graham Cochrane experimented with longer, unedited videos five years ago.
- This shift to a podcast format led to significant business growth and a top-ranked podcast.
Hormozi's Pivot
- Alex Hormozi's pivot reinforces the effectiveness of long-form, unedited content.
- This approach can be a powerful strategy for business owners.
Customer-Focused Content
- Optimize content for your target customer, not just views.
- Focus on their needs and desires to attract engaged leads.