3 lessons from Alex Hormozi's big content strategy shift
The Graham Cochrane Show
Optimizing Content for Target Customers
Create content tailored for your target customers, not just to increase views or downloads. Focus on attracting and engaging your ideal customer through your content to drive business goals, such as gaining leads and customers. Avoid optimizing content for popularity or virality, instead prioritize content that resonates with your target audience to increase the likelihood of them engaging with your brand and offerings, thereby leading to business growth.
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