3 lessons from Alex Hormozi's big content strategy shift
The Graham Cochrane Show
00:00
Building Trust Through Long-Form Content
Creating long-form content helps to build trust by optimizing for the ideal customer rather than the largest audience. By focusing on attracting the right customers, businesses can ensure that their content is useful and valuable. Investing time in creating in-depth content, such as detailed reviews, can be highly profitable as it demonstrates expertise and provides significant value to the audience.
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