Building Trust and Targeting the Right Customers with Long-Form Content

One of the biggest and most popular content creators on planet Earth, Alex Hormozi, has made a major shift in his content strategy, moving away from short form content and highly edited content. And we have to talk about it. What we're gonna do in today's episode is unpack his announcement that he posted a couple of weeks ago about his major shift and where he's taking his content and why it's strategic and why I think you need to pay attention. I'm gonna unpack three lessons when it comes to content marketing that's working today that if you're a business owner, you need to understand.