The MAFFEO DRINKS Podcast 049 | Taking Sustainability from Niche to Scale: Working with Bars and Distributors as an Ecosystem | Part 2/2 with Stephanie Jordan, Co-Founder of B Corp Avallen Spirits (Amsterdam, NL)
Feb 27, 2024
Stephanie Jordan, Co-founder of B Corp Avallen Spirits and former Global Brand Ambassador for Tanqueray Gin, shares her journey in the drinks industry. She discusses the importance of sustainable packaging, highlighting innovations and collaborations that drive eco-friendly practices. Jordan elaborates on navigating bar distribution and crafting cocktail menus while maintaining brand identity. She emphasizes gratitude and community engagement as essential for driving sustainable change, showing how these elements can transform the spirits market.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 4min
Sustainable Spirits: Innovations in Packaging
04:19 • 11min
Navigating Bar Distribution and Crafting Appealing Cocktails
15:02 • 4min
Beverage Brand Strategies
19:17 • 4min
Navigating Brand Identity and Personal Values
23:27 • 7min
Driving Sustainable Change Through Gratitude and Community
30:22 • 3min