049 | Taking Sustainability from Niche to Scale: Working with Bars and Distributors as an Ecosystem | Part 2/2 with Stephanie Jordan, Co-Founder of B Corp Avallen Spirits (Amsterdam, NL)
The MAFFEO DRINKS Podcast
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Navigating Brand Identity and Personal Values
This chapter explores the delicate balance between personal identity and brand representation for founders in the drinks industry. It emphasizes the importance of coherent messaging, delegation, and the evolution of brand identity as entrepreneurs strive to stay true to their values while fostering their brand's growth.
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