049 | Taking Sustainability from Niche to Scale: Working with Bars and Distributors as an Ecosystem | Part 2/2 with Stephanie Jordan, Co-Founder of B Corp Avallen Spirits (Amsterdam, NL)
The MAFFEO DRINKS Podcast
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Navigating Bar Distribution and Crafting Appealing Cocktails
This chapter explores the intricacies of securing distribution in the bar and spirits market, focusing on relationship-building with wholesalers and the significance of appealing cocktail menus. It also delves into the impact of eco-friendly practices on the industry and the challenges of mainstreaming niche products.
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