049 | Taking Sustainability from Niche to Scale: Working with Bars and Distributors as an Ecosystem | Part 2/2 with Stephanie Jordan, Co-Founder of B Corp Avallen Spirits (Amsterdam, NL)
The MAFFEO DRINKS Podcast
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Beverage Brand Strategies
This chapter discusses strategic decisions in the beverage industry regarding product positioning on drink menus. It highlights the importance of brand growth and experimentation in new markets, along with insights into pricing and branding influenced by B Corp status.
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