How I Built This with Guy Raz Perfect Snacks: Bill and Leigh Keith
22 snips
Jun 9, 2025 
Bill Keith and Leigh Keith, co-founders of Perfect Snacks, share their extraordinary journey from a nomadic childhood to building a successful snack empire. They explore the emotional and financial challenges they faced, including product recalls and their father's health decline. The duo recount how a beloved family recipe for peanut butter bars became the foundation for their business. With tales of resilience and creative sales strategies, they highlight the importance of family support and the lessons learned along the way.
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Origin of the Family Snack
- Their dad made energy snack balls from peanut butter, honey, and ground supplement tablets to help his kids consume them easily.
- The siblings ate these daily for decades, laying the foundation for their future business.
Rewrite Your Own Story
- Choose to write your own story instead of being held back by your past.
- Use resilience and determination to overcome childhood hardships.
Scaling Production by Hand
- The family invested $65,000 in a candy wrapper machine and leased a warehouse to scale production.
- Bill and his brother made bars by hand, producing about 1,000 bars in 10 hours.
