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Perfect Snacks: Bill and Leigh Keith

How I Built This with Guy Raz

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Navigating Early Entrepreneurial Challenges

This chapter explores the early hurdles of launching a snack product, focusing on quality and customer engagement through personal product demonstrations. The speakers share pivotal moments, including the ups and downs of securing investor interest and the journey to establishing a commercial kitchen while preserving their family's unity. The dialogue emphasizes the challenges faced in scaling the business, navigating partnerships, and adapting to customer feedback while striving for success.

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