How I Built This with Guy Raz cover image

Perfect Snacks: Bill and Leigh Keith

How I Built This with Guy Raz

00:00

Navigating Growth and Crisis in a Family Brand

This chapter explores a family-owned brand's transformation through revamped packaging that led to significant sales growth and a breakthrough partnership with Starbucks. It highlights the emotional challenges of managing a recall due to contamination concerns amidst rapid expansion. The speakers reflect on their entrepreneurial journey, emphasizing the delicate balance between success and crisis management while navigating complex family dynamics.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app