
Perfect Snacks: Bill and Leigh Keith
How I Built This with Guy Raz
00:00
Navigating Growth and Crisis in a Family Brand
This chapter explores a family-owned brand's transformation through revamped packaging that led to significant sales growth and a breakthrough partnership with Starbucks. It highlights the emotional challenges of managing a recall due to contamination concerns amidst rapid expansion. The speakers reflect on their entrepreneurial journey, emphasizing the delicate balance between success and crisis management while navigating complex family dynamics.
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