
Perfect Snacks: Bill and Leigh Keith
How I Built This with Guy Raz
00:00
From Family Motel to Snack Bar Success
This chapter details a family's journey from selling their motel to starting a homemade snacks business, driven by their cherished family recipe. They share the early challenges of crafting energy bars by hand and breaking into the competitive food market, including creative sales strategies at local events. The narrative highlights their determination, teamwork, and innovative approaches that ultimately led to securing shelf space for their product in grocery stores.
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