How I Built This with Guy Raz cover image

Perfect Snacks: Bill and Leigh Keith

How I Built This with Guy Raz

00:00

From Family Motel to Snack Bar Success

This chapter details a family's journey from selling their motel to starting a homemade snacks business, driven by their cherished family recipe. They share the early challenges of crafting energy bars by hand and breaking into the competitive food market, including creative sales strategies at local events. The narrative highlights their determination, teamwork, and innovative approaches that ultimately led to securing shelf space for their product in grocery stores.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app