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Cannes Lions CEO on the power of creativity, the creator economy and making connections - Simon Cook
Jun 5, 2024
Cannes Lions CEO, Simon Cook, discusses the importance of creativity in business, challenges facing agencies and clients, trends at Cannes Lions 2024, embracing creators, and advice on winning a Lion. He also shares his journey to becoming CEO, dealing with criticism, and the legacy of Cannes Lions.
40:43
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Quick takeaways
- Recognizing creative excellence influences brand perception and business performance post-award.
- Marketers struggle to justify creativity investments amidst budget constraints and evolving marketing trends.
Deep dives
Cannes Lions: Celebrating Creativity and Business
Cannes Lions, a renowned gathering of marketers and advertisers in the south of France, celebrates creativity's impact on business. Originating from film festivals, Cannes Lions eventually became a global destination for creative professionals worldwide. The event, boasting various lion trophies and awards, now includes 30 lions recognizing a wide range of creative disciplines, reflecting the industry's evolution over the years. With over 30,000 entries judged by 30 juries, the festival has maintained consistent conversion rates for winning entries, highlighting the competitive nature of the awards.
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