Cannes Lions CEO on the power of creativity, the creator economy and making connections - Simon Cook
Uncensored CMO
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Creative Effectiveness and Networking at Cannes Lions
The chapter explores the increasing focus on creative effectiveness at Cannes Lions, the value of networking at the festival, and the introduction of a new category focusing on the creator economy. It discusses the role of Cannes as a business event attracting tech businesses, the significance of creativity with limited budgets, and tips for entering competitions. The conversation delves into the evaluation process at Cannes Lions and transitions into the CEO's personal journey from an agency background to leadership despite initial doubts.
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