Creative Effectiveness and Networking at Cannes Lions

The chapter explores the increasing focus on creative effectiveness at Cannes Lions, the value of networking at the festival, and the introduction of a new category focusing on the creator economy. It discusses the role of Cannes as a business event attracting tech businesses, the significance of creativity with limited budgets, and tips for entering competitions. The conversation delves into the evaluation process at Cannes Lions and transitions into the CEO's personal journey from an agency background to leadership despite initial doubts.

Transcript

Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.