Cannes Lions CEO, Simon Cook, discusses the importance of creativity in business, challenges facing agencies and clients, trends at Cannes Lions 2024, embracing creators, and advice on winning a Lion. He also shares his journey to becoming CEO, dealing with criticism, and the legacy of Cannes Lions.

Business valuations expert, Simon Cook, and host Jason Andrew discuss the nuances of valuing businesses, forecasting cash flow, and understanding valuation multiples. They explore the difference between price and value, investment risk, EBITDA impact on valuation, and strategies for maximizing value in acquisitions.

Simon Cook, CEO of Cannes Lions, discusses the evolution and challenges of CanLions, the importance of non-traditional work experience, and the process of managing the judging and creating quality case studies. They also touch on the significance of winning awards and the power of creativity to drive change in the industry.