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Talking to Ourselves
Episode 60: Simon Cook
Aug 25, 2022
Simon Cook, CEO of Cannes Lions, discusses the evolution and challenges of CanLions, the importance of non-traditional work experience, and the process of managing the judging and creating quality case studies. They also touch on the significance of winning awards and the power of creativity to drive change in the industry.
01:08:20
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Quick takeaways
- CanLions aims to bring together a global community of professionals who share a belief in the power of creativity and has adapted to the digital landscape during the pandemic.
- CanLions selects judges from diverse backgrounds and expertise to ensure a balanced and representative jury, with judges dedicating time and effort to the judging process.
Deep dives
The Importance of CanLions
CanLions is seen as a prestigious award show in the advertising industry. Winning a CanLion can have a significant impact on a creative's career and agency's reputation. The show has grown over the years, offering various categories and opportunities for networking. It aims to bring together a global community of professionals who share a belief in the power of creativity. CanLions has also adapted to the digital landscape during the pandemic, reaching a wider audience and democratizing access to creativity.
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