Simon Cook, CEO of Cannes Lions, discusses the evolution and challenges of CanLions, the importance of non-traditional work experience, and the process of managing the judging and creating quality case studies. They also touch on the significance of winning awards and the power of creativity to drive change in the industry.
CanLions aims to bring together a global community of professionals who share a belief in the power of creativity and has adapted to the digital landscape during the pandemic.
CanLions selects judges from diverse backgrounds and expertise to ensure a balanced and representative jury, with judges dedicating time and effort to the judging process.
Case studies at CanLions should prioritize honesty and simplicity, while providing necessary background information and considering the juror's perspective.
Deep dives
The Importance of CanLions
CanLions is seen as a prestigious award show in the advertising industry. Winning a CanLion can have a significant impact on a creative's career and agency's reputation. The show has grown over the years, offering various categories and opportunities for networking. It aims to bring together a global community of professionals who share a belief in the power of creativity. CanLions has also adapted to the digital landscape during the pandemic, reaching a wider audience and democratizing access to creativity.
The Rigorous Judging Process
CanLions selects judges from a diverse range of backgrounds and expertise to ensure a balanced and representative jury. Their responsibilities go beyond judging by curating a body of work that captures a moment in time and represents the industry. Judges take their role seriously, dedicating time and effort to the judging process, which can be challenging given their busy schedules. The process is seen as a masterclass in creativity and provides jurors with opportunities to learn and connect with brilliant minds in the industry.
Case Studies and The Art of Telling a Story
Case studies play a crucial role in the success of entries at CanLions. The best case studies focus on telling a compelling and authentic story rather than relying on hyperbole or excessive build-ups. They should clearly explain the cultural context and empathize with the international jury by providing necessary background information. Case studies that prioritize honesty and simplicity, while getting to the point quickly, are more likely to resonate with the jurors. It is important to take into account the juror's perspective, keeping in mind that they are reviewing numerous submissions in a limited time period.
The Rewards of Balancing Heritage and Innovation in Leadership
The speaker shares their experience of being promoted to a senior role within their parent company. They emphasize the importance of having respect for the brand's heritage while also driving change and innovation. By balancing these two aspects, the speaker believes they have been able to lead their team effectively.
The Excitement and Challenges of Managing a Global Festival
The speaker discusses their role in managing a global festival and the excitement it brings. They highlight the meticulous planning and operation required to ensure the smooth execution of the festival. Despite the potential for challenges and minor hiccups, the speaker acknowledges the reward of seeing the entire community come together and the impact their work has on the industry.
Simon Cook is the CEO of Cannes Lions. Since joining Cannes Lions a decade and a half ago, Simon has served in almost every role within the organization, including Director of Awards, VP Creative Excellence and Managing Director. He is a powerful advocate for the marketing industry, and the gatekeeper of its most coveted award.
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