Evolution of Cannes Lions and Impact of Winning Creative Marketer of the Year

The chapter explores the evolution of the Cannes Lions festival, including the shift in delegate types and the increase in award categories. It also delves into the significance of winning Creative Marketer of the Year on a company's share price and the challenges CMOs face in securing budgets for creativity. The conversation emphasizes the importance of trust in agency-client relationships and aligning brand purpose with influencer collaborations for successful outcomes.

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