E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase

00:00 Introduction to Conversion Rate Optimization (CRO) 02:37 Testing and Implementing CRO Initiatives

08:34 Defining CRO and its Impact on Revenue per User

28:47 Optimizing Team Structure and Design Support in E-commerce

44:10 The Impact of Video Experiences on Revenue and Customer Engagement

49:48 CRO Testing: Strategies for Optimizing the Customer Journey

55:59 Optimizing Conversion Rates Through Intuitive Navigation

58:12 Balancing Testing and Editorial Decisions in Website Design

01:02:16 Measuring True Incrementality with Marketing Science

01:21:05 Informed Upselling and After-Sell Strategies

Operators Exclusive Slack: ⁠⁠⁠https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA⁠ Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Aftersell.⁠⁠⁠ https://www.aftersell.com/⁠⁠⁠ Richpanel. ⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc⁠ Haus. ⁠⁠⁠http://haus.io/operators⁠⁠⁠ Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9