E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase
Marketing Operators
00:00
Optimizing Conversions through Strategic Team Structures
The chapter explores the significance of team structures in the context of Conversion Rate Optimization (CRO), emphasizing the collaboration between different departments like development, design, and marketing ops. It discusses the roles involved, highlighting the need for a non-hierarchical team structure for cross-departmental synergy and successful implementation of CRO strategies. The speakers stress the importance of dedicated designers for different teams and projects like e-commerce and email design, aiming for efficient and enhanced outcomes.
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