E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase
Marketing Operators
00:00
Optimizing Website Navigation for Improved Conversion Rates
The chapter explores the impact of refining website navigation on conversion rates and average order value. It discusses testing the effects of different navigation layouts on user engagement and satisfaction, emphasizing the importance of a clear and intuitive user experience. The conversation also touches on decision-making processes for website enhancements and the balance between testing significant changes and minor additions for optimal performance.
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