E010: CRO: Optimising Conversions, Increasing AOV and Selling 6-Figures Post Purchase
Marketing Operators
00:00
Enhancing Conversions through Strategic Upselling
The chapter dives into a successful test on upselling products by bundling wallets with a coin tray at a discounted rate, leading to increased conversion rates and average order values. It stresses the significance of addressing customer concerns and strategically pricing products to boost sales. Insights are shared on optimizing websites through testing methods like social proof, progress bars, and product display enhancements for improved user experience and accessibility.
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