

#7 Billionaire Coach Explains How the Top 1% Thinks - Rob Brinded
6 snips Dec 18, 2024
Rob Brinded, a coach known for guiding billionaires, elite athletes, and CEOs, shares insights from his experience in high-stakes environments. He discusses how childhood influences shape five core mental programs that drive our behaviors. Rob emphasizes the importance of self-awareness in breaking free from limiting patterns and the dual nature of love as both a motivator and a potential barrier. He explores the delicate balance between relentless achievement and self-care, while advocating for the pursuit of genuine passion over ego-driven desires.
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Unchangeable Behaviors
- Rob Brinded observed recurring behavioral patterns in high-performing athletes that were resistant to change.
- This sparked his interest in understanding the underlying mental "programs" driving behavior.
Billionaires' Paradox
- Billionaires often feel worthless despite creating immense value and struggle with addiction.
- Their constant need to "do" prevents them from stopping and finding peace.
Five Core Programs
- Humans operate on five core mental "programs" shaped by childhood experiences, especially disconnects with parents.
- These programs, like songs, dictate our reactions and behaviors, often unconsciously.