Beyond Influential cover image

Beyond Influential

#88 Diana Espir on How to Stay Relevant in Pop Culture in a Social Media World

Aug 8, 2019
55:54

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Quick takeaways

  • Brand clarity is crucial for online brand strategy, as it attracts an audience and empowers individuals to create the desired impact.
  • Authenticity is essential in entertainment reporting and conducting interviews, leading to more engaging conversations.

Deep dives

The Importance of Brand Clarity in Online Brand Strategy

Brand clarity is crucial when it comes to online brand strategy. Without knowing why people should follow you, it's difficult to attract an audience. Lack of clarity is a common personal brand mistake that affects positioning, content, and results. Developing brand clarity is essential for beginners and established personal brands alike. It empowers individuals to strategically leverage their uniqueness and create the impact they desire online.

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