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#88 Diana Espir on How to Stay Relevant in Pop Culture in a Social Media World
Beyond Influential
How I Divide My Time Between Podcasting and Marketing
I used to try and come up with like a witty title. The thing with my podcast is it's very much like a weekly update. It's not evergreen episodes. So I don't spend as much time on the title anymore as I do spend on trying to get the episode seen, whether it's by people resharing or getting picked up by a blog that will speak about it. Once the episode is out, a week later, it's all new. You have to really love it to have it as a part-time job because really it is a full-time job.
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