2min chapter

Beyond Influential cover image

#88 Diana Espir on How to Stay Relevant in Pop Culture in a Social Media World

Beyond Influential

CHAPTER

The Secret to Influence

Ariana Grande is backed by a huge team of people. The way that they're doing it is very smart and very clever. I think in today's world, the secret to influence is some form of authenticity. Do you think it's about talent at all that gets people interested or what is it that gets people excited? It's all marketing, obviously.

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