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Ben Greenfield Life
What They Don't Tell You About Nutrition Coaching, Going From Anorexia to Healthy Fitness Pro, Making Money In The Diet Industry & More With Jason Phillips
Feb 1, 2024
01:11:29
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Jason Phillips, a former cover model and professional athlete who overcame anorexia, discusses nutrition coaching, the impact of carbohydrate intake on the Paleo diet for CrossFit athletes, body fat percentage and longevity, and the importance of personalized support in fitness and nutrition coaching.
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Quick takeaways
- Nutrition coaches need to navigate individual preferences and build trust by understanding clients' goals and tailoring their approach to help them make sustainable progress.
- The Nutrition Coaching Institute (NCI) focuses on providing practical guidance and strategies to bridge the gap between scientific knowledge and real-world application in nutrition coaching, equipping coaches with the tools to support clients in achieving sustainable results.
Deep dives
Connecting with clients and navigating calorie intake
One of the main challenges for nutrition coaches is connecting with clients who have tried multiple diets and are often afraid to consume more than 800 to 1,000 calories. This poses a dilemma when it comes to advising clients on achieving an adequate calorie intake. While textbooks may suggest a specific calorie goal, it is important for coaches to navigate individual preferences and build trust. This involves understanding the client's goals, which often include both fat loss and increased strength and performance. Balancing these goals can be challenging, as it is difficult for an individual to be in a caloric deficit and surplus simultaneously. Nutrition coaches need to tailor their approach to address these complexities and help clients make sustainable progress.
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