Masters of Scale
Rapid Response: Lessons from the demise of BuzzFeed News, w/CEO Jonah Peretti
May 4, 2023
Jonah Peretti, Co-founder and CEO of BuzzFeed, shares his insights into navigating the turbulent digital media landscape. He discusses the surprising shutdown of BuzzFeed News and the necessity to pivot toward new opportunities in the creator economy. Peretti emphasizes the importance of optimism in entrepreneurship and the role of generative AI in shaping future content. He reflects on media challenges, the emotional impact of change on staff, and the potential for collaboration between independent creators and traditional outlets.
25:53
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