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Rapid Response: Lessons from the demise of BuzzFeed News, w/CEO Jonah Peretti

Masters of Scale

CHAPTER

The Transformation of BuzzFeed News

This chapter examines the closure of BuzzFeed News amid significant changes in audience interests and content consumption. It discusses the transition from traditional journalism to engaging entertainment formats, the pressures of profitability, and the emotional impact on staff. The conversation highlights broader implications for digital journalism in an evolving media landscape, emphasizing the need for adaptation and understanding audience dynamics.

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