The Transformation of BuzzFeed News

Rapid Response with Bob Safian: If the most prestigious aspect of your business isn’t paying dividends, should you leave it in the past? BuzzFeed’s co-founder and CEO, Jonah Peretti discusses the surprising decision to shutter the Pulitzer Prize-winning BuzzFeed News, and how the company seeks to re-anchor toward the bright future of media. In his third appearance on Rapid Response, Peretti shares lessons about redefining the tool of social media, leading a private versus public business, and how to tune-out the external noise.

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