10min chapter

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Rapid Response: Lessons from the demise of BuzzFeed News, w/CEO Jonah Peretti

Masters of Scale

CHAPTER

Navigating Change: BuzzFeed's AI Journey

This chapter explores BuzzFeed's strategic shifts following the closure of BuzzFeed News, focusing on the role of generative AI in content creation. The discussion contrasts varying attitudes toward AI adoption within the company and examines the implications for both news and entertainment sectors. Additionally, it highlights the importance of embracing risks and leveraging creativity amidst the evolving digital media landscape.

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