It used to be that a human would have to write a BuzzFeed quiz about “Which Fictional Artificial Intelligence Are You?” But now, BuzzFeed writers are using real artificial intelligence tools — from Open AI, the company behind ChatGPT — to help craft the site’s famous quizzes. Investors love the idea. Not all of BuzzFeed's employees are quite sure about it, though. Recode’s Peter Kafka talks to BuzzFeed CEO Jonah Peretti about the new technology, which one of this show’s producers used to go on a virtual Valentine’s Day date with Henry Cavill where they attended “a secret rave at his dad’s law firm.”Featuring: Jonah Peretti (@peretti), CEO of BuzzFeedHost: Peter Kafka (@pkafka), Senior Editor at RecodeMore to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape.About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Rapid Response with Bob Safian: If the most prestigious aspect of your business isn’t paying dividends, should you leave it in the past? BuzzFeed’s co-founder and CEO, Jonah Peretti discusses the surprising decision to shutter the Pulitzer Prize-winning BuzzFeed News, and how the company seeks to re-anchor toward the bright future of media. In his third appearance on Rapid Response, Peretti shares lessons about redefining the tool of social media, leading a private versus public business, and how to tune-out the external noise.Read a transcript of this episode: https://mastersofscale.com/Subscribe to the Masters of Scale weekly newsletter: https://mastersofscale.com/subscribeSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It’s our first four-way pod, featuring BuzzFeed founder Jonah Peretti, Gawker founder Nick Denton, and Semafor founder (and former editor-in-chief of the recently shuttered BuzzFeed News) Ben Smith, who wrote a book about them both. Peter Kafka talks to all of them in conjunction with Smith’s new book “Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral.” What lessons did Smith learn from Peretti and Denton’s mistakes? If Disney offers to buy you out for hundreds of millions of dollars, should you take it? And is TikTok our last, best hope?Featuring: Jonah Peretti (@peretti), Founder of BuzzFeedNick Denton (@nicknotned), Founder of GawkerBen Smith, (@semaforben), Editor-In-Chief of SemaforHost: Peter Kafka (@pkafka), Senior Editor at RecodeMore to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape.About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices

BuzzFeed used to be an internet experiment. Now it’s a publicly-traded company that expects more than $500 million in revenue this year. CEO Jonah Peretti talks to Recode’s Peter Kafka about the route his company took to the NASDAQ; why he’s not worried about investors who bailed on the company; and the state of labor negotiations with the BuzzFeed News union.Featuring: Jonah Peretti (@peretti), CEO of BuzzFeedHost: Peter Kafka (@pkafka), Senior Editor at RecodeMore to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape.About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Jonah Peretti, Founder and CEO of BuzzFeed, breaks down how his company adapts to the fast-paced digital landscape. He shares insights on the importance of sharing, revealing the secrets behind BuzzFeed's viral lists. Peretti discusses the transformative power of data in shaping content and surviving competition. He also highlights the evolution of media consumption, especially on mobile platforms, and addresses the growing role of video in modern storytelling. His flexibility with content formats reflects a keen understanding of audience preferences.