

Why the founder of BuzzFeed is building an AI-Native social media platform with Jonah Peretti
Mar 25, 2025
In this lively discussion, Jonah Peretti, Founder and CEO of BuzzFeed, shares insights from his 20-year journey in digital media. He unveils BuzzFeed's new AI-native social media platform, BF Island, aimed at fostering a more positive online environment. Peretti critiques traditional social media strategies and discusses the role of AI in content creation. He also dives into the challenges facing digital journalism after the closure of BuzzFeed News, emphasizing the need for innovation amidst financial pressures in the media landscape.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Navigating Two Decades of Change in Digital Media
01:53 • 2min
Redefining Social Media through AI Innovation
03:51 • 22min
The Challenges of Digital Journalism in a Shifting Media Landscape
25:48 • 2min
Navigating Financial Pressures and Innovation in Media
28:12 • 2min
Exploring Media Models in a Changing Landscape
30:16 • 3min