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Why the founder of BuzzFeed is building an AI-Native social media platform with Jonah Peretti

Mar 25, 2025
In this lively discussion, Jonah Peretti, Founder and CEO of BuzzFeed, shares insights from his 20-year journey in digital media. He unveils BuzzFeed's new AI-native social media platform, BF Island, aimed at fostering a more positive online environment. Peretti critiques traditional social media strategies and discusses the role of AI in content creation. He also dives into the challenges facing digital journalism after the closure of BuzzFeed News, emphasizing the need for innovation amidst financial pressures in the media landscape.
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